~ Located in the riverside village of Athabasca, Snuggly Jacks is the go-to shopping destination and online baby sleep store for expecting parents and anyone about to welcome a new little love into your life. ~

Hi there, we are sisters Katie and Amylee and we are the founders and the face behind the brand Snuggly Jacks.  We are so happy to have you here and we’d love for you to read OUR STORY of why we started.

A sustainable and purposeful brand, Snuggly Jacks is committed to providing your little loves with quality, comfortable and GORGEOUS pieces for both baby and nursery.

With the largest collection of designer baby and nursery products that are a perfect combination of sweet, subtle and simple, we are committed to offering your little love the safest and most stylish start to life.

With a carefully curated collection of newborn baby gifts and nursery essentials, Snuggly Jacks is a family-owned and operated business dedicated to simplifying the challenges of this parenting gig by offering style, support and most importantly, peace of mind.  

I mean that's what we all want right?!

Want to chat, we’d love to hear from you.

Love Katie and Amylee xx 


Most heart-driven projects derive from heartbreak.  That is us.  Two sisters trying to piece together our broken hearts and find a way to work through grief and create an everlasting memory of a little lost love.  

Our Jack. 

A precious little soul who spent only 3 days earthside following his traumatic entrance into the world. 

Struggling with the senselessness of losing baby Jack, our healing process saw us needing to honour him and be able to keep him at the forefront of our minds. It was here that Snuggly Jacks was born.  Our little namesake Jack is planted firmly in our hearts and our minds and with his name often passing through our lips, he is part of our brand and our story.

Whilst we may have lost Jack, we will always remember him. The Snuggly Jacks brand is his legacy and a reminder of the fragility of life and the power of love.


Our mission is not just to create an amazing baby and nursery products based on quality, purity and safety, we are here to create a brand and a community that is a safe and nurturing space for all new parents.  

Snuggly Jacks is here to reshape the baby and nursery market and offer more than just a product.  Every parent deserves peace of mind and support and Snuggly Jacks hopes to be that safe space for all parents to lean into.



The guy that runs all our behind the scenes tech stuff. Jacks Uncle Luke keeps everything running. Responsible for our Canadian and USA expansion, he runs both websites and does all the boring analytics! But lets be honest, inside there is a little dreamer in him too.


Meet Jacks Aunty Melissa (or Missy as we lovingly call her) After moving to Canada from Australia in 2008, Melissa made her home in the beautiful riverside village of Athabasca Alberta along with her husband and 3 little boys. Melissa leads our North American dispatch team.


WEBSITE: snugglyjacks.com.au
INSTAGRAM: @SnugglyJacks
FACEBOOK: @SnugglyJacks
EMAIL: hello@snugglyjacks.com
ABN: 78 650 100 360
ACN: 650 100 360

Snuggly Jacks
For all things Snuggly

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