~ We started Snuggly Jacks from a place of heartbreak and a desire to build a legacy for our Jack. Our precious little boy who spent three days with us and now lives forever in our hearts and on our lips. ~


Snuggly Jack’s came from us navigating our way out of the grief, heartbreak and loss, knowing that we wanted to keep his name on our lips and his memory in our hearts and daily lives. 


We could not have known then that now we would grow Snuggly Jacks from the tiny seed of an idea into the go-to sleep store for expectant parents and those about to welcome a new arrival.  It’s our mission to shake up the baby product world and offer more than just baby supplies. We work so hard to ensure everything we sell is top-quality, meets the highest safety standards and provides you with peace of mind and the support you need as new parents. 

But more than that, we wanted to create a place where you could find support, resources and easy-to-get solutions. Parenting is hard enough without spending hours researching bedding, blanket, swaddling and everything else that comes with baby sleeping. 

So we want to say a huge thank you to all our customers and those who have supported us along the way. We are so proud of Snuggly Jacks and also thrilled because….


We are finalists for our Baby Bedding range in the She-com Product Awards! 

We are beyond excited to be part of this fantastic line-up of businesses and women, who like us, pour their hearts and soul into their businesses. From starting up to shaking up the baby product world, we are excited to share our story, celebrate our success and learn from the other finalists, speakers and everyone involved in the day. 


If you want to join us on the day or find out more about the awards, find them here, and we can’t wait to keep you updated about how we go. 


Thank you again for all your support!


Katie, Amylee & Robyn xxx